Ankush Bahuguna, an Indian developer of beauty material, will be present on the Cannes red carpet this year. WION has discovered that Ankush, who was chosen from a large pool of international beauty influencers, will have his premiere at the highly anticipated 77th Cannes Film Festival this year.
With this accomplishment, Ankush will make history as the first male Indian beauty influencer to establish his name abroad and display his skills on a large scale.
We exclusively learned that superstar stylist Akshay Tyagi will dress Ankush for his red carpet debut at the biggest fashion event.
Who is Ankush Bahuguna?
Ankush Bahuguna's story is one for the books; he overcame a childhood of bullying and self-doubt to rise above the difficulties of his early career decisions and become this self-assured individual who motivates hundreds of others.
The journey taken by Ankush Bahuguna from India's capital city to Cannes is quite inspirational. After a year of studying architecture, he fell in love with creating content and realized that writing was a safe way to express himself. Bahuguna has battled his way up to become one of the most well-known individuals in the Indian comedy and beauty content creation industry today, amassing millions of social media followers.
By defying gender stereotypes and straddling multiple genres with incredibly intriguing and engaging content, the Indian beauty influencer has carved out a position for himself in the digital beauty market.
On his Cannes debut this year, Ankush told WION, "Walking the Cannes Red Carpet seemed beyond my wildest dreams. It truly shows that with belief and hard work, you can achieve the extraordinary. I am immensely proud to see men’s beauty, particularly from South Asia, gain global recognition. This milestone at Cannes is not just a personal triumph but a significant step forward for South Asian representation in beauty and fashion. It marks a pivotal moment for the acceptance of men’s beauty on a worldwide stage. It’s a substantial victory and a door-opener for many more to come."
“Ankush is also the only male beauty artist with a well-liked YouTube series called "Wing It With Ankush," which he hosts in collaboration with a major Indian beauty company. In this series, Ankush plays with makeup inspirations including well-known figures from various industries. During its two seasons, the show has been viewed by millions of people.”
Ankush Bahuguna was also the first male beauty maker to be on the Forbes magazine cover and to be listed among India's leading digital creators of 2023.
Ankush has also dabbled in performing. He starred in two web series: Badboli Bhavna (2022) and Joint Venture (2019).
This trip to Cannes merely proves that nothing is insurmountable. Ankush intends to keep shattering stereotypes and constrictive gender roles with his skincare, makeup, and beauty-focused programming.
Cannes Film Festival 2024
Numerous Indian celebrities will be walking the red carpet at the Cannes Film Festival. Numerous films will be screened in many categories, and multiple Indian delegates are anticipated to attend the festival. The dates of the 2024 Cannes Film Festival are May 14–May 25, 2024.
